LitDesign is a visual exploration into the relationship between literary arts and space. Whether out in nature, on the page, through architecture or somewhere out of this world—language is the space in which we, at the innermost, dwell.
Walking in to Blue Moon Hotel today, Rebecca and I were not positive what we would find. To our surprise, we found a nicely decorated lounge area with a good amount of wall space for displaying art. The art was beautifully curated, which was the work of Jean and Iggy Font. However, Eric Ginsburg is the mastermind behind the operation. With ten editions of the show under his belt, he was proud of this one being his fifth in Miami.
The name “Fridge” came about one night when Ginsburg was out drinking while visiting his parents in Washington, D.C. He was telling them about Frieze, which is an art convention that happens in NYC, and he thought to himself, “Oh, Frieze? FRIDGE! Both are cold!” As the temperature dropped, his ideas grew. It is a submission based show, that sadly not everyone can get in to. He still welcomes all to apply at www.fridgeartfair.com. “I’ve been lucky...no idea how I fell in to art. I’ve been helped so much that I wanted to give back [by making this show].”
At the show, we were greeted by artist William Eli Elkin creating art at a backroom table. He was telling us about his process of creating small plato flowers. He creates flowers that are a mixture of numerous colors, then he bakes them at a slow heat. Once they are done cooking, he covers them in mod podge. He says that this makes them stronger and more durable than normal clay.
The show featured work by Dr. Pete, who is a doctor by day but sparkle artist by night. He uses paint and sparkles to create close up images of pills. The highlight piece for both Rebecca and I was Carlos Machado’s “Just Create” piece. This giant canvas used a mixture of image, dripping, and text to create a beautiful composition. Usually something like this would be too busy for my taste, but it was done in such a tasteful and beautiful way that I really enjoyed looking at all the layers. The words in the background read, “F*@k it...just create.” The next layer was a Banksy-esque spray painted character that looked as if it was standing up and walking away after being knocked down.
The last layer was the dripping of sectioned colors. The repeated sections of color were red, yellow, and blue. The use of primary colors seemed to be intentional, referencing a type of creative purity. We were lucky to see this piece, and all of the pieces that Fridge had to present to us. If you are ever in NYC or Miami when the pop-up is displaying work I would highly recommend going in and saying hi to Eric and all the friendly faces there.
LitDesign is a visual exploration into the relationship between literary arts and space. Whether out in nature, on the page, with architecture or somewhere out of this world—language is the space in which we, at the innermost, dwell.